Bing announced on their Webmaster Blog that they have introduced a new feature within Bing Webmaster Tools for managing your Smart Search Previews. You should be optimizing your website based on Google’s guidelines and best practices, because they have the larger market share for search.Rather, suggestion is to use of both, Google Search Console being the primary source and Bing Webmaster Tools the secondary. Even if Bing accounts for only 20 percent to 30 percent of your monthly organic traffic, would you be willing to lose that traffic, which may be generating leads or revenue?
There are lots of new features and enhancements in Bing Webmaster Tools. we would highly recommend setting this up for your website.By monitoring both Google Search Console and Bing Webmaster Tools on an ongoing basis, you will have more data at your disposal and gain a more holistic view of your organic search performance. Some of the ways leveraging Bing Webmaster Tools are as follows:
1. Monitor site security
Both Bing Webmaster Tools and Google Search Console have a security monitoring feature. However, neither is 100 percent perfect, so it’s good to have two sources to review security issues such as a malware.
2. Monitor crawl & indexation performance
Sometimes we find crawl or indexation performance issues in Google Search Console. Use of Bing Webmaster Tools reports to get a larger picture of what may be causing the issues. It will also allow to see if it’s a Google-specific issue or involves all search engines. Keep in mind Bing Webmaster Tools reports includes Yahoo data, as well.
3. Keyword research & optimization recommendations
Bing has two new tools that are still in beta but can help provide keyword ideas and On-page SEO recommendations.
i. Keyword Research Tool. This tool is very similar to the Google AdWords Keyword Planner tool. However, it provides organic keyword data versus paid data.
ii. SEO Analyzer Tool. This tool provides SEO feedback and recommendations for the web page that is entered. It also provides a rendering of the page source, which is similar to the Fetch tool in Google Search Console.
Building a full crusade starting with no outside help requires some serious energy & expertise. At Rebelute, its simple, you simply contact us with your idea and we do all the research and development required to give you results more than your expectations.